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Cancel culture: do brands deserve a second chance?
By Nicole Schulz The power of social media in escalating a war against a brand has become a serious concern for business leaders and marketers facing an attack on their brand’s reputation. Do these...
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In conversation with crisis experts
Recently we hosted the third webinar in Sefiani’s series, “Conversations with Experts about Communication that Matters”. This one featured two crisis experts providing insight on crisis preparedness...
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In conversation with Lucy Bingle, LinkedIn expert
In our latest webinar in the Sefiani series, “Conversations with Experts about Communication that Matters,” we delivered insights into optimising LinkedIn for individuals and companies looking to...
View ArticleHow to communicate effectively with investors and shareholders during COVID...
In our most recent Sefiani webinar, “Conversations with Experts about Communication that Matters”, Forum 360 CEO Rowland Hirst delivered excellent insights into how best to communicate with investors...
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The Consumer of Now
By Nicole Thurston We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism...
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Nicole Schulz – Jamming brand and reputation
This week our Group Practice lead, Nicole Schulz chatted with Scott Oxford on his BrandJam podcast to touch on the ins and outs of brand reputation. They covered: – The urgency for brands to be...
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Sefiani helps bring Quaden’s true story to light
The Sefiani team is feeling good today, having helped anti-bullying advocate and amazing mother Yarraka Bayles bring to light the true story of her son Quaden on ABC’s Australian Story ‘About a Boy.’...
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Sefiani welcomes three new clients and partners with L’Oréal For Women in...
Sydney, Australia – Leading strategic communications firm Sefiani has welcomed three new clients including Discover Energy, SkoolBag and WelcomeMat and has partnered with L’Oréal Group on another...
View ArticleReputation reclaim and triumph over trolls
When desperate mother Yarraka Bayles posted a heartbreaking video on Facebook of her distressed and bullied son Quaden, the video went viral with 25 million views. A GoFundMe campaign was launched by...
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Living our Values and ‘giving back’ to our Profession
Since the launch of Sefiani in 1999, we have considered ourselves a learning agency and have continuously aimed to give back to the industry and our community. This year was a particularly difficult...
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